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Artist wins 'eat more kale' battle against Chick-fil-A | News

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Artist wins 'eat more kale' battle against Chick-fil-A
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Artist wins 'eat more kale' battle against Chick-fil-A

MONTPELIER, Vt. -- A Vermont folk artist who became a folk hero to some after taking on the fast-food giant Chick-fil-A in a legal fight with can now legally protect the phrase "eat more kale."

Chick-fil-A had objected to the use of the phrase by Bo Muller-Moore of Montpelier because of its similarity to the company's trademark phrase "eat mor chikin."

Muller-Moore says the U.S. Patent and Trademark Office granted his application to trademark "Eat more kale" earlier this week.

Muller-Moore began using the phrase as a way to promote local agriculture. He silk-screens the phrase on T-shirts and prints them on bumper stickers that are common in Vermont and beyond.

He's planning a formal announcement on Friday.

The response of Chick-fil-A spokeswoman Carrie Kurlander: "Cows love kale, too."

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