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HAPEVILLE | Vt. artist fights Chick-fil-A over trademark | Business

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HAPEVILLE | Vt. artist fights Chick-fil-A over trademark
HAPEVILLE | Vt. artist fights Chick-fil-A over trademark

MONTPELIER, Vt. -- Vermont Gov. Peter Shumlin is throwing the state's support behind a folk artist engaged in a trademark fight with Atlanta-based Chick-fil-A.

Shumlin met publicly with Bo Muller-Moore in Montpelier on Monday to help him launch a fundraising campaign to meet his legal fees.

Muller-Moore has built his business around the phrase "eat more kale" and uses the phrase on T-shirts and other items.

An effort by Muller-Moore to trademark his phrase earlier this year drew a cease-and-desist letter from Chick-fil-A because the company complained "eat more kale" could be confused with its trademarked "Eat Mor Chikin."

Shumlin said the effort, dubbed "Team Kale," is to send Chick-fil-A a message: "Don't mess with Vermont." He said Muller-Moore's business represents "the state's renaissance of local agriculture."

Chick-fil-A said it will fight to protect its trademarked slogan from what it sees as encroachment from Muller-Moore. In a statement, the restaurant chain said it supports the entrepreneurial spirit, but has to defend its slogan.